On March 1, 2020, when news of the COVID-19 pandemic emerged, it meant an existential threat to the survival of businesses internationally. L’Abode Accommodations, a full-service property management company based in Sydney, Australia that specialized in mid- to high-end luxury vacation homes, was no exception. Virtually overnight, the company experienced an alarming number of contract cancellations. To make matters worse for an industry dependent .....more

Teaching note for product W26692.

This is the student spreadsheet which accompanies product W26692.

Teaching note for product 9B21A012.

Nima Gohil, head of the new digital and creative consumer research department at L’Oreal USA (L’Oreal), was preparing for the upcoming January 2016 board meeting at L’Oreal’s research and innovation headquarters in Clark, New Jersey. L’Oreal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oreal was under pressure to develop a better way to connect with consumers to maintain—if not grow—market .....more

Spreadsheet to accompany product 9B19A039.

Teaching note for product 8B19A039.

Between 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of digital media for entertainment and social interaction.The general director’s critical objective for the Opera was to develop a fresh strategy that specifically targeted evolving tastes for opera performance .....more